Pärnu Keskus is a fashion and leisure center where you can find a large selection clothing stores and also the only Apollo Cinema Pärnus. A fashion-conscious consumer can find a wide selection of well-known brands in the center's clothing stores, such as H&M, New Yorker, Ivo Nikkolo, Lindex, Sportland, Mohito and Denim Dream.

In addition to this, the center also has a PetCity animal clinic. Pärnu Keskus also has an electronics store Euronics and a large Apollo bookstore. In order not to be too central to the shops, severalsöögikohad have also established themselves in the center, which provide body support.